You're under a sink. Your line still answers every call.
Plumber, electrician, builder: a call missed on a job often means a job going to whoever picks up. An AI assistant answers for you during the agreed hours. It introduces itself as an AI and texts you the request within 15 minutes. Your quotes are drafted on your rates. Your unpaid invoices are chased 3, 10 and 20 days after the due date. Live within 5 business days.
What does an AI assistant for a tradesperson actually do?
Secondia sets up and runs an assistant that answers your calls while you're on a job. It drafts your quotes on your own rates (you approve them before they go out) and politely chases unpaid invoices by SMS and e-mail. You keep control of every price. From €149/month excl. VAT, live within 5 business days, no long-term commitment.
The real cost isn't the subscription. It's what slips away.
A missed call on site often means a quote — and a job — going to the competitor who picked up.
Quotes written late at night or on Sundays: unbilled time, and customers left waiting too long.
Unpaid invoices dragging on for lack of follow-up: a few percent of yearly revenue sitting idle.
No promise of gains — commitments you check in your client portal: every call answered during the agreed hours, every request passed on within 15 min, every late invoice chased 3, 10 and 20 days after the due date. The calculation below puts a figure on what the current situation costs you, using your own numbers.
What does it look like for you?
Adjust with your numbers — instant estimate.
Doing nothing costs you about
2,382 €/mo
+ 1,200 € sitting idle today
Compare that with Essential Reception: €149/month.
Conservative assumptions: €35 lost per missed call, €30 per quote left cold, €30/h of admin time.
My free diagnostic — 30 minBuilt for the field
AI phone receptionist
Answers at agreed hours or when you're busy, clear messages, emergencies transferred, SMS summary.
Fast quotes
Turns a description or photos into a clean quote on your letterhead, sent and tracked.
Invoicing & reminders
Creates and sends invoices, tracks payments, chases late payers, monthly report.
Sales follow-up & leads
Calls back leads in minutes, chases unanswered quotes, reactivates past customers.
Reviews & reputation
Replies to Google reviews, asks happy customers, alerts on negative reviews.
Scheduling & calendar
Books, moves and confirms appointments, reminders so appointments aren't forgotten, synced to your calendar.
What trades ask us
I'm on site all day — how does this work?
The assistant answers when you can't. It notes the request, address and type of work, then texts you a summary. Emergencies are put through to you right away. The rest waits for your callback.
Can the assistant really write my quotes?
It drafts the quote from a description or photos, with your letterhead and your rates. You review and approve in one click before it goes out. You always control the price.
What about unpaid invoices?
It tracks who has paid and politely reminds late payers by SMS and e-mail, at a pace you choose. It warns you when an invoice is truly stuck. No more forgotten reminders.
Is it complicated to set up?
No. We set everything up for you from your details (number, rates, quote template). You keep your number. No software to learn, no hardware to install.
How many jobs slipped away this month already?
Book the free 30-minute diagnostic. We tell you whether calls, invoices or both would help you, and the measurable objective we can hold for you. Written proposal within 3 business days.
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Also read: the AI phone receptionist for Belgian SMBs and invoice follow-ups (Peppol 2026: e-invoicing) · all our sectors.